Architectural Visualization System

Challenge

‍An architectural firm was spending 65+ hours per project creating realistic visualizations for client presentations. This process was a major bottleneck, limiting how many design options they could present and extending project timelines. The firm needed a way to generate high-quality architectural renders more efficiently without sacrificing quality or creative control.

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Solution

An AI image generation platform using Stable Diffusion and DALL-E integrated with Make.com that:

• Converted basic architectural plans and sketches into photorealistic 3D renders
• Generated multiple variations of interior and exterior visualizations with different styling, lighting, and environmental contexts
• Created consistent style across all project visualizations with fine-tuned models
• Allowed architects to iterate quickly based on client feedback
• Organized and archived visualization assets for future reference

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Implementation

‍The implementation involved:

• Custom fine-tuning of image generation models on architectural imagery
• Creating templates and prompt libraries for consistent style and quality
• Building a workflow system for managing visualization requests and iterations
• Training the design team on effective prompt engineering

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Results

• Visualization time reduced from 65 hours to 12 hours per project
• 2.0 FTE saved in rendering work, allowing designers to focus on creative aspects
• 215% more design iterations presented to clients, improving satisfaction and approval rates
• 37% increase in client approval rate in first-round presentations

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ROI Timeline

‍The system achieved positive ROI within the first two major client projects.

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