Multilingual Product Tutorials

Challenge

‍A manufacturing company was limited to English-only product tutorials due to production constraints. Their international customers struggled with English documentation, leading to increased support requests, lower product adoption rates, and customer dissatisfaction in non-English markets.

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Solution

‍An AI-powered video tutorial system using HeyGen, D-ID, and n8n that:

• Generated identical tutorial content in multiple languages
• Featured localized presenters matching the target market
• Maintained visual consistency while adapting speech and text elements
• Preserved technical accuracy across all language versions
• Enabled simultaneous updates across all language variants
• Integrated with their product documentation system

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Implementation

‍The system was built in 7 weeks:

1. Core content development for each product tutorial
2. Localization workflow creation for 7 target languages
3. Virtual presenter selection and configuration for each market
4. Quality assurance process with native-speaking technical reviewers
5. Integration with existing knowledge base and support systems

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Results

• Tutorial production costs reduced by 76% compared to traditional multilingual production
• 1.2 FTE saved in video production and localization coordination
• Content expanded from 1 language to 7 languages
• 52% reduction in support tickets from international customers
• International market sales increased by 28%

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Consistency Benefits

The system ensured that all language versions were updated simultaneously when product features changed, eliminating previous issues with inconsistent information across languages.

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