Brand Asset Creation Suite

‍Challenge

‍A marketing agency was struggling with scalable custom image creation across diverse client needs. Their design team was overwhelmed with requests for variations of brand assets across multiple formats, sizes, and campaigns, creating bottlenecks in delivery, inconsistent quality, and limited capacity to take on new clients.

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Solution

‍A comprehensive AI image generation workflow using Midjourney, Canva AI, and n8n that:

• Created on-brand visual assets based on client brand guidelines
• Generated consistent variations across multiple marketing channels
• Adapted designs for different formats while maintaining brand integrity
• Produced complementary graphics for complete campaign sets
• Automated basic design tasks while preserving creative direction
• Maintained a searchable library of generated assets for reuse

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Implementation

‍The implementation was completed in 7 weeks:

1. Brand guideline analysis and template creation for each client
2. Development of style models tuned to specific brand aesthetics
3. Creation of multi-format generation workflows for consistent outputs
4. Implementation of asset management and organization system
5. Training for design team on prompt engineering and quality control

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Results

• Production capacity increased by 340% with the same design team
• 1.5 FTE saved in routine design tasks
• Average client asset package delivery reduced from 10 days to 3 days
• 28% increase in client satisfaction scores
• Design team reported 45% more fulfilling creative work

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Creative Workflow

The system was designed to handle routine variations and basic designs, freeing the creative team to focus on high-value original design work and creative direction.

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