Product Catalog Automation

‍Challenge

‍A furniture retailer was spending €18,000+ monthly on product photography with 3-week turnaround times. Their traditional photography process required physical staging, professional photographers, and extensive post-processing, creating significant delays in listing new products and making it difficult to show products in multiple room settings.

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Solution

‍An AI image generation system for creating photorealistic product visualizations using Midjourney, Leonardo AI, and Make.com that:

• Generated studio-quality product images from basic product specifications
• Created lifestyle visualizations showing products in diverse room settings
• Produced consistent images across the entire product catalog
• Enabled visualization of customization options (colors, materials, configurations)
• Automatically formatted images for different marketing channels
• Generated seasonal promotional imagery without new photography

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Implementation

‍The system was built in 6 weeks:

1. Development of product visualization templates and style guides
2. Fine-tuning of image generation models on furniture photography
3. Creation of room setting libraries for contextual visualization
4. Implementation of batch processing for catalog-wide generation
5. Quality assurance workflow with human review and refinement

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Results

• 85% reduction in product photography costs
• 1.8 FTE saved in photography coordination and processing
• Turnaround time reduced from 3 weeks to 48 hours
• 42% increase in product variations displayed online
• 23% improvement in conversion rates due to more comprehensive visualization

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Customer Experience Enhancement

The system eventually expanded to allow customers to visualize products in their own spaces using augmented reality integration.

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