Sales Presentation Personalization

‍Challenge

‍A sales team was creating 20+ custom video presentations weekly with inconsistent quality. Each presentation required gathering prospect-specific information, creating slides, recording narration, and producing the final video, resulting in variable quality, brand inconsistency, and significant time investment from high-value sales personnel.

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Solution

‍An AI video system for personalized sales presentations using Synthesia, Make.com, and GPT-4 that:

• Automatically gathered relevant prospect information from CRM data
• Generated customized presentation scripts addressing specific prospect needs
• Created professional-quality videos with virtual presenters
• Maintained consistent branding and messaging across all presentations
• Incorporated prospect-specific data points and examples
• Tracked viewing engagement to inform follow-up strategies

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Implementation

‍The implementation was completed in 6 weeks:

1. Development of presentation templates for different prospect types
2. Creation of script generation rules based on sales methodology
3. Virtual presenter configuration with appropriate speaking style
4. Integration with CRM for prospect data and engagement tracking
5. Implementation of review and approval workflow before sending

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Results

• Production time per presentation reduced from 4 hours to 25 minutes
• 1.7 FTE saved in presentation creation
• Consistent brand messaging across all customer touchpoints
• 43% increase in prospect engagement rates
• 31% faster progression through sales pipeline

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Analytics Integration

The system tracked which sections of presentations received the most viewing time, providing valuable intelligence for sales follow-up conversations.

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